Post-purchase weather campaign
Trigger → Filter → Email
TRIGGER
When someone purchases a product
FILTER
Weather in contact's location?
WAIT
Wait 2 days
ACTION
Send warm-weather email
WAIT
Wait 2 days
ACTION
Send cold-weather email
Trigger → Filter → Email
When someone purchases a product
Weather in contact's location?
Wait 2 days
Send warm-weather email
Wait 2 days
Send cold-weather email
Trigger → Value check → Offer
Cart abandoned for 1 hour
Cart value over $100?
Send 10% off reminder
Send gentle nudge email
Trigger → Score → Route
New lead from AI chat
AI lead score above 80?
Book a sales call
Wait 3 days
Send nurture sequence
Trigger → Plan check → Re-engage
No activity in 30 days
On a paid plan?
Send win-back offer
Wait 7 days
Send feature digest